International growth strategy for an acquirer


Initial situation and project goal

The customer belongs to the leading providers of payments solutions in Europe and the US. In the Merchant Acquiring segment, the company has an excellent market position, particularly in the European market. The company's management would like to expand this internationally. In order to support this, the scope of the project includes the identification and prioritisation of target markets as well as the selection of potential business partners for collaboration.


Project steps

The most important project milestones include:

  • Comparative analysis of the European payment markets within the scope of market screening
  • Prioritisation of the markets and selection of the target markets
  • Detailed analysis of the target markets and compiling of market models
  • Identification of target companies for acquisition and partnerships in the target markets
  • Development of local market entrance strategies and a market-specific financing plan as well as one across all markets


Project results and outlook

  • Transparency regarding the most significant characteristics as well as the absolute and relative "performance" of all European payment markets
  • In-depth profiles of selected markets as well as market models including all relevant volume-, price- and cost-drivers in order to derive the local revenue and profit pools
  • In-depth profiles of selected companies in the target markets under consideration of the relevance as well as the transaction probability
  • Local market entrance strategies including timeline, resource planning and expected financial resources