Product strategy in online payments sector


Initial situation and project goal

The customer belongs to the leading global suppliers of online payments solutions. Within the scope of a change in management and ownership, the company would like a review of its corporate and product strategies. 


Project steps

The most important project milestones include:

  • Analysis of the current and future expected market and competitive environment, the corporate positioning and strategy as well as the existing products and services
  • Development and assessment of different (product) strategic positioning
  • Derivation of a recommendation for action and elaboration on the recommended strategy as well as the related product concepts
  • Compiling of an implementation plan and briefing of internal and external resources and business partners in the areas of development, marketing and service


Project results and outlook

  • Transparency regarding internal company, product-specific strengths and weaknesses as well as risks and opportunities
  • A specific course of action in terms of the future strategic positioning of the company as well as the required product solutions 
  • A company/product strategy to serve as an internal guideline as well as core component of the information memorandum (IM) within the scope of the sales process